How to Generate More Referrals and Increase Conversion Webinar with Megan Anderson and Zac Cusac

John Smith
January 1, 2023
5 min read

If you’re looking to generate referrals and increase conversion in today’s market, then you won’t want to miss this crucial conversation between Megan Anderson and Zac Cusac.

Zac has built a reputation on being customer-focused and thinking outside the box to create systems that help mortgage professionals generate more referrals, strategic partnerships and higher conversion rates. He founded Cuselleration, a mortgage marketing agency, in 2013 and has since co-founded a revolutionary client-for-life platform, the Art of Homeownership, for mortgage professionals.

In this webinar, Megan and Zac discuss how to leverage automation to increase database referrals, create content that grows your influence on social media, and implement systems that turn listing agents into referral partners.

Click here to listen to the full interview and to learn more about Cuselleration’s Referral Engine product, visit And if you're looking for the webinar highlights, make sure you listen to these crucial segments:

[00:02:55] How to leverage automation for increased referrals, 7-days, 45-days and 90-days post-close.

[00:06:04] How to reach out to listing agents to build new partnerships while leveraging automation.

[00:10:02] A campaign example for reaching out to listing agents.

[00:10:53] The little thing you can do to grow your response rates from prospective partners.

[00:13:34] Five ways to create content that grows your influence.

[00:22:55] How to leverage LinkedIn by using conversational marketing.

[00:32:05] Systems you can implement now to prepare for the upcoming recession, which means a period of lower rates and potential refinance opportunities, to make sure you get that business.

[00:35:49] The most important practices to help you succeed on social media.

[00:37:20] Tips for sharing personal content on social media.

[00:41:23] The best and worst times to post on social media.

[00:43:42] Tips on creating engaging captions to increase open rates.

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