SESSION 10
Win More Referrals From Listing Agents
When a resale listing needs more buyer interest, a price reduction isn’t the only option. Seller-paid rate buydowns and closing-cost contributions can provide buyers with meaningful payment relief – often more than a price reduction.
In this exclusive webinar, Highway + The Loan Atlas will show you how to apply this payment-first approach to resale listings and give listing agents a practical solution instead of another generic pitch.
You’ll also see a live walkthrough of the MBS Highway Seller Contribution tool and learn how to compare price reductions, temporary and permanent buydowns, and seller-paid closing costs side by side.
In this exclusive webinar, Highway + The Loan Atlas will show you how to apply this payment-first approach to resale listings and give listing agents a practical solution instead of another generic pitch.
You’ll also see a live walkthrough of the MBS Highway Seller Contribution tool and learn how to compare price reductions, temporary and permanent buydowns, and seller-paid closing costs side by side.
What you’ll learn
- Why payment-focused offers can be more compelling than price reductions
- When seller contributions may provide more payment relief per dollar
- How to clearly explain the buyer and seller tradeoffs
- How to turn the analysis into a stream of new leads from listing agents
Wednesday, September 23
11:00am ET
60 minutes
Josh Mettle
Division President
NEO Home Loans
Jason Drobeck
Branch Manager
NEO Home Loans
Skyler Ford
Mortgage Advisor
NEO Home Loans
Dan Habib
CRO
Highway
Diana Bajramovic
VP, Market Insights
Highway
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