Product comparison
How does Home Report stack up versus the competition?
Home Report is only a few years old, but it’s already the 2nd-largest player in the post-close consumer nurturing space.
What’s different about Home Report?
Home Report is part of the Highway platform. That means that Home Report has access to more data (Vander), tools (MBS Highway), news/social content (ListReports) and connections (500K+ agents) than our competition — even the #1 player.
Every element of Home Report was designed to create engagement and generate inbound queries from homeowners and future first-time buyers.
Home Report is ridiculously affordable relative to the ROI it creates. It only takes one refi, or one new listing, to pay for 1–2 years of service.
Side by side
Where Home Report stands, row by row.
Compare Home Report with Homebot, myHomeIQ and Fello.
| Capability | Home Report (Highway) | Homebot | myHomeIQ | Fello |
|---|---|---|---|---|
| Plans | ||||
| Subscriber focus | LOs (agents via paired LO) | LOs & Agents | LOs & Agents | Agents |
| Price / month | $169–$219 | $125–$300 | $195 | $499 |
| Set up fee | $0 | $100 | $200 | N/A |
| Base consumer cap | 1,000 on $169 plan | 200 on $125 plan | 1,000 | 3,000 active CRM contacts |
| Price above consumer cap | $25 / extra 1,000; $219 plan = unlimited | $300 plan = unlimited | $25 / extra 100 | $798 for 10,000 active CRM contacts |
| Co-branded Agents Included | Unlimited | 1 | Unlimited | Agent focused product |
| Cost/Month for Additional Agents | $0 | $25/ agent/ month | $0 | Agent focused product |
| Agents can buy w/o co-branded LO | No | Yes, $50 / Month | Freemium with 500 consumer cap; manual | Yes, agent focused product |
| Total Price / Month | ||||
| 300 Consumers, 1 Agent | $169 | $300 | $195 | N/A (Agent Platform) |
| 2,000 Consumers, 5 Agents | $194 | $400 | $445 | N/A (Agent Platform) |
| Capability | Home Report (Highway) | Homebot | myHomeIQ | Fello |
|---|---|---|---|---|
| Common Features | ||||
| Monthly email digest | Yes | Yes | Yes | No |
| Home AVM (value & equity) | Yes | Yes | Yes | Yes |
| Refi alerts | Yes | Yes | Yes | Yes |
| AI-driven readiness predictions | Yes | Yes | Yes | Yes |
| Property search & listing details | Yes | Yes | Yes | Yes |
| CRM integrations | Yes | Yes | Yes | Yes |
| Home Report Differentiators | ||||
| Focus on generating consumer-initiated outreach | Yes | No | No | Partial |
| Version for renters / first-timers | Yes | No | No | No |
| Multiple property support | Yes | Partial | Partial | No |
| RE news & analysis | Yes | No | No | No |
| Educational content | Yes | Yes | Yes | No |
| Entertainment (Games, Quizzes etc.) | Yes | No | No | No |
Highway product