Product comparison
How does ListReports stack up versus the competition?
ListReports started as the ‘automated marketing kit company.’ We still do those, but our product set has expanded significantly. Today, we offer a host of social media and data-driven products that delight agents (saving them time and money) and help build stronger relationships with their paired LOs.
What’s different about ListReports?
The Daily ListReport email delivers an amazing mix of Shareable content, local housing data and news — every weekday.
Our Shareables Library has 2,500+ unique, artist-made real estate images.
As part of the Highway platform, ListReports benefits from the Vander database (new deal notifications, suggested partners), MBS Highway (sharper market analysis), and Home Report (lives inside ListReports).
Side by side
Where ListReports stands, row by row.
Compare ListReports with HousingWire / Keeping Current Matters, Homebot, BoomTown and Coffee & Contracts.
| Capability | ListReports (Highway) | HousingWire / Keeping Current Matters | Homebot | BoomTown | Coffee & Contracts |
|---|---|---|---|---|---|
| Price / month* | $150 (LOs; free for agents) | $80 | $125–$300 | Custom quote | $74 |
| Primary customer | LOs & Agents | Agents | LOs & Agents | LOs | Agents |
| Referral Partner Platform | |||||
| LO/agent pairing model | Yes | Partial | Yes | No | No |
| Built-in network of unpaired agents | Yes | No | No | No | No |
| Automated pairing invitations | Yes | No | Partial | No | No |
| Exclusive paired-agent benefits | Yes | No | No | No | No |
| Referral partner activity tracking | Yes | No | Yes | Partial | No |
| Marketing & Content | |||||
| Daily housing market digest | Yes (LOs + Agents) | Partial | No | No | No |
| Automatic listing kits | Yes | No | No | Partial | No |
| 2,500+ social graphics | Yes | Partial | No | No | Yes |
| Local housing statistics | Yes | Yes | Yes | Partial | No |
| News commentary & analysis | Yes | Yes | No | No | No |
| Expand with Highway.ai | |||||
| Part of a broader platform | Yes | Yes | No | No | No |
| Consumer nurturing available | Home Report | No | Yes | No | No |
| Referral partner tracking | Agent Intel | No | Yes | No | No |
- * Competitor pricing reflects publicly available entry-level or representative plans where available. Product scope and pricing vary significantly and are shown for comparison purposes only.
Highway product