Content comparison
How does Highway social media content stack up versus the competition?
Real estate agents and loan originators have been loving ListReports’ “Shareables” and MBS Highway’s “Social Share” since 2020. The table sets that content beside Keeping Current Matters, Agent Crate / Lender Crate, Coffee & Contracts and Canva, row by row across content and features.
What’s different about Highway social media content?
When it comes to social media for real estate, no company can match Highway’s massive (2,500+) library of artist-made social media images, our breadth of dynamic social media content (local housing data, latest macro data, listing-related images), or our intuitive UI (easy to add branding, adjust captions, record with a teleprompter and post).
We are led by the ethos “Everything is Shareable.”
Side by side
Where Highway social media content stands, row by row.
Compare Highway social media content with Keeping Current Matters, Agent Crate / Lender Crate, Coffee & Contracts and Canva.
| Capability | Highway | Keeping Current Matters | Agent Crate / Lender Crate | Coffee & Contracts | Canva |
|---|---|---|---|---|---|
| Content | |||||
| New artist-crafted images every weekday | Yes | No | No | No | No |
| Large library of assets (2,500+) | Yes | No | Yes | Yes | Yes |
| Marketing assets for your listings | Yes | No | No | No | No (Editable templates) |
| Local housing market graphics | Yes | No | Partial | No | No |
| Interesting news articles | Yes | Yes | No | No | No |
| Themed ListPacks | Yes | No | No | No | No |
| Exclusive paired-agent benefits | Yes | No | No | No | No |
| Features | |||||
| Pre-written captions | Yes | Yes | Yes | Yes | No |
| Ability to add branding | Yes | Yes | Yes | Yes | Yes |
| Ready-to-record video scripts | Yes | No | Yes | Yes | No |
| Teleprompter feature | Yes | No | No | Yes | No |
| Blog posts | Yes | 1/week | No | No | No |
- * Highway’s social media content comes primarily from ListReports (Shareables) and MBS Highway (Social Share).