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Home Report

Never lose touch

Meaningful customer contact, automatically.

Home Report helps homeowners track their home value, equity, market dynamics and more, and helps first-time buyers prepare to buy with affordability calculators, savings goals and real estate education.

$169 per month. Annual discounts and bundled pricing available. See pricing

Home Report around a photo of a mother and daughter at a laptop: a $309,000 home value for 1234 Maple Ave, client Jane Smith marked Warm and Engaged, 5 hot leads, $69,000 of refinance savings.

Always stay connected

The WHY of Home Report.

For LOs and agents

Staying top of mind between transactions is critical. Clients may want to work with you again, but without regular touchpoints, they’re easy to lose.

For consumers

Homeowners and homebuyers have ongoing questions about their home, the market, and the homebuying process, but don’t know where to turn for answers.

Spark more conversations

Designed to generate client outreach.

Every element of Home Report was designed to prompt inquiries. Clients will reach out to you with personal messages (no, really!), and our AI summaries will give you the context you need for a fruitful conversation.

Three messages a client sent their loan originator inside Home Report: one about buying an investment property, one about what to fix before listing, one about a daughter buying her first home.

Lead with value

Content they’ll actually want to read.

Home Report isn’t a mass mailing; it’s a completely personalized brief on the value of their home, housing trends in their area, and strategies to lower their monthly payments. That’s why Home Report emails have an exceptionally strong 60%+ open rate.

A home value card: $309,000 today, up $9,000 or 3%, above a chart climbing from the $300,000 purchase price through $309,000 today to a $348,000 forecast.

Track your home’s value over time.

“You have $351,120 in home equity” over a photo of a couple meeting their agent, with renovate home, pay off debts and invest in property offered as ways to use it.

Explore ways to tap into home equity.

A new listing at 8882 Terrace Pl, Culver City — $1,500,000, 3 bed, 2 bath, 1,850 sq ft — beside a map of nearby homes priced from $429K to $2M.

See active listings and recent sales in your area.

“Great news! Refinancing right now could save you money”, comparing a 6.3% rate with the 5.8% current market rate, down 0.5%, above a Help me refinance now button.

Know when it may make sense to refinance.

An early payment calculator: $250 a month extra on the principal saves $27,696 of interest and 7.6 years, reaching home ownership in June 2038.

Extra principal payments = pay off loan sooner.

A trade-up game card: a modern home with 4 bedrooms, 3 bathrooms and 2,200 sq ft, with Trade Up and Trade Down badges to guess between.

Test your real estate knowledge with games.

Same Home Report, different goals

The entire homeownership cycle.

Home Report guides consumers as they move from renting to owning to investing, with the content always matching their needs and goals.

  1. Renter

    For renters / first-time homebuyers

    • Understand what they can afford
    • Track savings/homeownership goals
    • Browse listings and save searches
    • Get educated on the homebuying process
  2. Owner

    For homeowners

    • Track home value and equity
    • Monitor their local market
    • Know when they can refi or remove PMI
    • Learn how they can use their equity
  3. Investor

    For investors

    • Add second homes and investment properties
    • Quickly tab between Home Reports
    • Analyze new investment opportunities
    • Track property portfolio value and equity

Homeowners build 44x the wealth of renters. Home Report is a personalized path towards long-term wealth creation through homeownership.

Know when to take action

Key features for LOs and paired agents.

Home Report is built to surface opportunities for you and highlight what deserves your attention.

01Lead temperature rankings

Is this lead hot or not?

Know in an instant with our lead temperature emojis.

A client list ranking two clients Hot, John Gabby Warm and Mart Durfy In Nurture, all Engaged, beside a card counting 2 hot leads.
02Weekly activity report

One email tells you who to call this week.

Your weekly Home Report wrap-up email tells you which clients are considering a move, could benefit from a refi, or have a question.

A weekly Home Report summary email counting 2 new comments, 1 readiness to move and 4 refinance interest, with Ana Mantilla flagged for a personal message.
03Access for paired agents

Bring your agent partners into the program.

Paired agents of LO subscribers can invite their clients to receive co-branded Home Reports.

A co-branded invitation reading “Hi, Alison! Lenny Lender wants to set you up on Home Report”, with Alison Agent of Acme Financial checked and paired.
04Automatic refi monitoring

Never miss a refinance window again.

Home Report lets clients (and you) know when they’re near or in the money for a refi.

A client saying “I’m interested in refinancing!” beside a refi card comparing a 6.3% rate with the 5.8% market rate, and a tile counting 4 refinance interest.